Four free crash courses, taught in The Workshop on Floor 4 of 200 E Van Buren. Each session is a focused two-hour walk through one slice of running a real business. from formation to security to marketing to paid advertising. Open to anyone, not just our members. Reserve a seat for one, or come to all four.
Curriculum by Jason Kelly · Phoenix AZ Ad Agency.
Week 1 · Building a real business, not a side project
The structured ten-phase framework every small business should run through before its first sale. Entity, identity, licensing, finances, and launch, done in order.
Week 2 · Protecting the business you just built
Physical security, network security, device protection, and the insurance coverage every small operator should have before scaling.
Week 3 · Positioning, visibility, and the customer journey
Marketing vs. advertising, search visibility, content, direct outreach, and the tracking that tells you whether any of it is working.
Week 4 · Print, radio, outdoor, digital, programmatic, experiential
A practical tour of every major advertising channel (print, radio, outdoor, search, social, programmatic, guerrilla, experiential) and how a small business should sequence them.
Bootcamp sessions sit alongside the Forge's weekly classes and events.
