Small Business Bootcamp · Week 1 · Free
Office-in-a-Box Startup Framework
Week 1 · Building a real business, not a side project
Saturday, June 20, 2026
10:00 AM to 12:00 PM MST
The Workshop · 200 E Van Buren St, Floor 4, Phoenix
Most small businesses fail because the structure underneath them was never fully built. Owners move into selling before the foundation is solid. Week 1 walks through the complete Office-in-a-Box startup framework so you leave with a clear checklist of what's in place and what's missing in your own operation.
What We'll Cover
Session Outline
Phase 1: Business Definition & Market Position
- Clear product or service description
- Target customer and market segment
- Primary competitors and your differentiation
- Initial pricing model
- Basic sales strategy
- Customer service policies and expectations
Phase 2: Name & Brand Identity
- Secure domain name(s)
- Matching social media handles
- Professional domain email
- Logo and visual identity
- Basic brand style guide
Phase 3: Legal Business Entity
- Register LLC, corporation, or other entity
- Obtain an EIN
- Operating agreements and corporate documentation
- Register with the Arizona Corporation Commission where applicable
Phase 4: Tax Licensing & Local Registration
- Arizona Transaction Privilege Tax (TPT)
- City licensing where business activities occur
- Industry-specific licenses
Phase 5: Financial Infrastructure
- Dedicated business bank account
- Business credit card (when appropriate)
- Accounting system (e.g. QuickBooks)
- Invoice templates and payment processing
- Monthly fixed costs, marketing budget, reserves, revenue goals
Phase 6: Office & Operational Infrastructure
- Business mailing address
- Workspace setup (home, office, or hybrid)
- Client meeting capability
- Secure storage for equipment and records
- Device security for computers and mobile
Phase 7: Technology & Security
- Password management system
- Two-factor authentication
- Secure network usage
- Device encryption and backups
- Website and hosting security
Phase 8: Website & Online Presence
- Functioning company website
- Domain-based email addresses
- Google Business profile
- Basic SEO structure
- Relevant social media profiles
Phase 9: Marketing & Customer Acquisition
- Target customer outreach strategy
- Online marketing channels
- Local marketing tactics
- Advertising opportunities
- Lead tracking systems
Phase 10: Client Acquisition & Launch
- Active client outreach and lead generation
- Delivering your first services or products
- Repeatable sales processes
- Building testimonials and references
What You Walk Away With
By The End Of The Session
A 10-phase checklist of exactly what a legitimate, operating business looks like, and which phases your own company still needs to complete.
Reserve Your Seat
Free. RSVP Required
Seats in The Workshop are limited. Drop your details and we'll hold one for you. Bring a notebook. Coffee and water are on the house.
- Saturday, June 20, 2026
- 10:00 AM to 12:00 PM MST
- The Workshop · 200 E Van Buren St, Floor 4, Phoenix
See All Four Sessions.
The Small Business Bootcamp runs four Saturdays in a row. Skip around or come to all of them.