Thirteen weeks. One operating system for your contracting business.
Every Forge membership includes the full 13-week curriculum, live weekly lecture, weekly homework, and accountability assignments. Each module links to its own class page below.
What You'll Learn.
Thirteen weekly classes built specifically for contractors and trade operators. Live lecture, weekly homework, and accountability assignments, all inside the Forge // Incubator.
Business Foundations
Entity selection, structure, licensing, and the legal scaffolding every contractor business needs from day one.
Doing Business in Arizona
ROC licensing, AZ-specific tax obligations, bonding, and the local regulatory landscape for trade operators.
Financial Foundations
Bookkeeping, job costing, cash flow, and the financial reports you must read every week.
Security & Risk Management
Insurance, contracts, jobsite safety, data security, and protecting the business from preventable losses.
Operations & SOP Builder
Document the way you work. Build the SOPs that let your business run without you in the truck.
Customer Service
The service standards, scripts, and response times that turn one job into a five-star review.
Customer Retention
Follow-up systems, maintenance plans, and the lifetime value math behind keeping the customers you earned.
Marketing Foundations
Brand, positioning, offer, and the messaging fundamentals before you spend a dollar on ads.
Advertising Systems
Google, Meta, LSA, and the paid-traffic engines that produce predictable lead flow.
Prospecting & Sales
The intake call, the in-home estimate, and the close, a contractor sales process that wins on value, not price.
Networking & Partnerships
Referral relationships, builder partnerships, and the rooms you need to be in to grow.
Growth & Scaling
Hiring, training, fleet, second crews, and the org chart that supports the next $1M of revenue.
The Forge Master Plan
Synthesize everything into your 12-month operating plan with KPIs, owner cadence, and accountability.
More certifications coming to the Forge.
Beyond the core 13-week curriculum, we're adding rolling electives and field certifications members can stack on at no extra cost.
OSHA Certification
10-hour OSHA construction safety credential.
Forklift Operation
OSHA-compliant powered industrial truck certification.
CPR & First Aid
AHA-aligned crew safety certification.
Mental Well-Being
Stress, burnout, and resilience training for trade operators and crews.
Business Integrity
Ethics, transparency, and trust-building practices for contractors.
Mobility & Fitness
Functional movement and injury-prevention training built for the trades.
More to be announced
Electives and credentials added each cohort.
Pick your lease and lock your seat.
3-month, 6-month, or annual, every plan includes the full curriculum.