Week 09 · Forge Curriculum
ADVERTISING SYSTEMS™
The Advertising Checklist
Create predictable lead generation systems that consistently place your company in front of qualified prospects. Learn how to build, launch, track, and optimize advertising campaigns that generate measurable results while maximizing return on investment.
Topics Covered
What this week covers
Advertising Foundations
- Understanding Paid Advertising
- Advertising vs. Marketing
- Defining Advertising Objectives
- Target Audience Identification
- Customer Journey Mapping
- Campaign Goal Development
Advertising Strategy
- Market Analysis
- Competitor Advertising Research
- Geographic Targeting
- Audience Segmentation
- Offer Development
- Campaign Planning
Google Ads
- Google Ads Account Setup
- Search Campaign Development
- Keyword Research
- Ad Group Structure
- Ad Copy Creation
- Conversion Tracking Setup
Local Service Ads (LSAs)
- Google Local Services Setup
- Verification Requirements
- Service Area Management
- Lead Management
- Budget Planning
- LSA Optimization Strategies
Meta Advertising
- Meta Business Manager Setup
- Facebook Ad Campaigns
- Audience Development
- Creative Strategy
- Lead Form Campaigns
- Campaign Optimization
Instagram Advertising
- Instagram Campaign Strategy
- Audience Targeting
- Creative Development
- Story Advertising
- Reels Advertising
- Lead Generation Campaigns
TikTok Advertising
- TikTok Business Setup
- Short-Form Video Strategy
- Audience Targeting
- Campaign Development
- Performance Optimization
- Emerging Advertising Opportunities
Retargeting Systems
- Website Visitor Retargeting
- Lead Retargeting
- Customer Retargeting
- Abandoned Inquiry Follow-Up
- Multi-Platform Retargeting
- Conversion Recovery Campaigns
Landing Page Development
- Landing Page Strategy
- Offer Alignment
- Conversion Optimization
- Form Design
- Call-To-Action Development
- Mobile Optimization
Lead Generation Campaigns
- Service-Specific Campaigns
- Emergency Service Campaigns
- Seasonal Promotions
- Special Offer Campaigns
- Financing Campaigns
- Recruiting Campaigns
Advertising Creatives
- Image Ad Development
- Video Ad Production
- Copywriting Fundamentals
- Call-To-Action Creation
- Creative Testing
- Brand Consistency Standards
Audience Targeting
- Geographic Targeting
- Demographic Targeting
- Interest-Based Targeting
- Behavioral Targeting
- Lookalike Audiences
- Customer Match Audiences
Budget Management
- Campaign Budget Planning
- Daily Budget Allocation
- Seasonal Budget Adjustments
- Cost Per Lead Management
- Return On Ad Spend (ROAS)
- Scaling Successful Campaigns
Lead Management Integration
- CRM Integration
- Lead Routing Procedures
- Speed-To-Lead Standards
- Lead Qualification Systems
- Appointment Setting Procedures
- Conversion Tracking
Conversion Tracking
- Call Tracking Systems
- Form Submission Tracking
- Campaign Attribution
- Lead Source Analysis
- Revenue Tracking
- ROI Measurement
Advertising Analytics
- Campaign Reporting
- Cost Per Lead Analysis
- Conversion Rate Analysis
- Click-Through Rate Monitoring
- Customer Acquisition Cost
- Revenue Attribution
Campaign Optimization
- A/B Testing
- Creative Optimization
- Audience Refinement
- Landing Page Improvements
- Budget Reallocation
- Continuous Improvement Processes
Advertising Compliance
- Platform Advertising Policies
- Industry Compliance Requirements
- Consumer Protection Standards
- Data Privacy Considerations
- Lead Handling Compliance
- Brand Protection
Scaling Advertising Systems
- Market Expansion Strategies
- Multi-City Campaigns
- Multi-Service Campaign Structures
- Franchise & Multi-Location Advertising
- Budget Scaling Frameworks
- Growth Forecasting
Homework Assignment
This Week's Homework
Build and Launch an Advertising Framework.
Deliverables
What You Walk Away With
- Advertising Systems Workbook
- Contractor Advertising Checklist
- Campaign Planning Worksheet
- Google Ads Setup Guide
- Meta Advertising Guide
- Landing Page Evaluation Checklist
- Audience Targeting Worksheet
- Advertising Budget Planner
- Conversion Tracking Setup Guide
- Advertising KPI Dashboard
Outcome
By The End Of This Module
A contractor business equipped with scalable advertising systems that generate qualified leads, improve marketing efficiency, increase return on investment, and provide predictable opportunities for long-term business growth.
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