Small Business Bootcamp · Week 4 · Free
Advertising Systems For Small Business Growth
Week 4 · Print, radio, outdoor, digital, programmatic, experiential
Saturday, July 18, 2026
10:00 AM to 12:00 PM MST
The Workshop · 200 E Van Buren St, Floor 4, Phoenix
Advertising is how you pay to get attention. Week 4 walks through every channel a small business is likely to consider, how each one works, what it costs, what it's good for, and the order to deploy them so you build measurable growth instead of vanity reach.
What We'll Cover
Session Outline
Print Advertising
- When print still works
- Geographically concentrated audiences
- Local publications and direct mail
Radio Advertising
- Repeated exposure within a geographic market
- Frequency-driven messaging
- Strong use of repetition and recall
Outdoor Advertising
- Billboards, transit, and street furniture
- Constant visibility and repeated exposure
- How outdoor reinforces other channels
Search Engine Advertising
- Targeting users at the moment of intent
- Keyword strategy basics
- Landing-page alignment and quality score
Social Advertising
- Awareness, engagement, and retargeting
- Creative formats by platform
- Audience targeting fundamentals
Programmatic Advertising
- Real-time bidding for ad placement
- Display, video, and connected TV inventory
- When programmatic makes sense for a small operator
Guerrilla & Experiential
- Street-level promotions
- Unique physical installations
- Direct brand-to-customer experiences
- Originality over budget size
Creative & Message Alignment
- Clear offer or value proposition
- Strong call to action
- Consistent visual and tonal identity across channels
Channel Prioritization for Small Business
- High-intent and trackable channels first
- Broader awareness campaigns once unit economics work
- Common mistakes that waste budget
What You Walk Away With
By The End Of The Session
A clear map of every advertising channel, what each is actually good for, and the order to deploy them so spend turns into measurable customers.
Reserve Your Seat
Free. RSVP Required
Seats in The Workshop are limited. Drop your details and we'll hold one for you. Bring a notebook. Coffee and water are on the house.
- Saturday, July 18, 2026
- 10:00 AM to 12:00 PM MST
- The Workshop · 200 E Van Buren St, Floor 4, Phoenix
See All Four Sessions.
The Small Business Bootcamp runs four Saturdays in a row. Skip around or come to all of them.